Client: BBC Planet Earth

Creative Agency: Abbot Mead Vickers

Media Planning Specialist: PHD

Outdoor Specialist: Kinetic

The BBC is no stranger to the benefits that Transvision offers. Our long term relationship with BBC News 24, which they have renewed two years in a row with us, is testament to this. So when it came to choosing a format which offered stand out, impact and dynamism, all elements required to advertise their new programme, Planet Earth Transvision was the obvious choice.

The BBC's Planet Earth series contains some of the most stunning imagery and footage of special animals and extraordinary places. To give this quality of filming full justice, there had to be a strong focus on the visual element of the programme. Transvision was the perfect choice for this. The sheer scale of the sites coupled with the movement on screen, provided the impact and stand out that it needed to differentiate itself from other nature documentaries.

Importantly, consumers then had the option to explore Planet Earth on Bluetooth enabled mobiles or they could text through to receive more information. In return they could watch stunning video clips, download images as wallpaper and learn interesting facts. Dynamic copy on Transvision, allowed Planet Earth to be flexible with their creative and use their 10 different pieces of creative, each showing a different aspect of the programme.

For further information on any of the above, please contact a member of the UNIQUE Transvision team on 020 7838 4000.