| Creative | Content | Frequency | Technical |
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Content
Transvision is very big! But don’t be tempted to put too much copy on each frame. Although it is electronic it is still a poster in terms of how people consume the message. The old rule still applies...Keep It Simple Stupid. If you have a complex or involved message you can run more than one creative. Moving typefaces and images can bring posters to life. Depending on the chosen typeface the recommended legible font sizes for viewing on transvision are as follows; |
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A still image can be separated and run in parts to tell a visual story. With all ads we recommend you give the audience time to read into the message. A visual hook to catch the audience's eye and then deliver the message. With TV/Video slow motion is very effective. We recommend slowing down the film slightly to allow for the new environment the commercial is in. Dominant bright graphics, contrast and large elements of colour will guarantee impact and visibility for the viewer. Warning - A white background will drown all but the largest headlines. |