How long should the ad be? This is all about impact vs. frequency. Transvision is very flexible, the copy lengths we accept vary from 10 to 60 seconds.
A 10 second ad should be run at an effective frequency of 3 per 8 minute programme loop. This frequency is recommended for short campaigns of up to a week.
Many advertisers find running 2 x 20 second ads per loop works well over a two-week period.

The standard weight campaign is 30 seconds. Many financial advertisers use this length as their message is often complex.
For the BIG IMPACT we recommend a + 45 x second. This is a great opportunity for creatives to run a cinema style communication.

The Diagram below shows how the 8 minute programme loop is broken up.